An Original, Conscious and Responsible Research and Circular Production

by Ivica Cvetanovski on

Our method primarily generates a consumable coffee cherry with a groundbreaking ORAC score of (426,242 ± 85,248) μmol Trolox equivalent/kg and subsequently a high-performing coffee grain. We validate...

Customer Expectancy Price: The Elephant in the Room.

by Ivica Cvetanovski on

We need to talk about your expectancy of what coffee should cost, and why your expectancy needs to change. We are going to dive into the fact that...

Kenya Ruby Batian Natural Hypoxia and why it is important for Kenya's future

by Ivica Cvetanovski on

The initial experimental cherries underwent a manual de-hulling procedure, all by hand. 100g of green coffee absorbs 8 hours of manual labor. This led us to better understand...

Modern Slavery Disguised in Coffee Trading

by Ivica Cvetanovski on

In the exhibition Slave Made at Kuben in Arendal, focus is on modern slavery, which unfortunately still exists.

Inspiring trends

by Ivica Cvetanovski on

In a not too distant future, when the coffee value chain has been transformed and imbued with ethics and morale, people will ask themselves how they allowed otherwise. 

More Transparency in the coffee community

by Ivica Cvetanovski on

We are happy to see and hear that our 2009 established concept and notation of “Transparency” is collectively being embraced by the coffee community.

Kenya – Batian on the Horizon

by Ivica Cvetanovski on

Named after the highest peak of Mount Kenya, I first encountered the Batian variety in 2011. Seedlings were planted in Meru to give harvest within 3 years.

Kenya – A will for Change

by Ivica Cvetanovski on

During our recent visit to Kenya, mainly Nyeri and Meru, the newspaper Daily Nation exposed the shameful impoverishment of the Kenyan farmers.

Where did trading go wrong?

by Ivica Cvetanovski on

We got around to spend some time at coffee farms during the past weekend. Here we learned farmers were paid 0.7US per kilo coffee.