BY FOUNDING COFFEA CIRCULOR, OUR AMBITION WAS TO STIMULATE THE WORLD TOWARDS HARMONY. ENVISIONED BY THORE-ANDRE THORSEN AND IVICA CVETANOVSKI, OUR VENTURE ENABLES US TO TELL STORIES THAT MATTER AND GENERATE OPPORTUNITIES AROUND THE WORLD FOR PEOPLE WHO ARE LESS FORTUNATE THAN WE ARE.
Since 2010, we are helping coffee growers through our past work in the various branches of the UN and adhering to the Sustainable Development Goals. Our venture did not begin with roasting coffee. It started with field work in Kenya on coffee farms. Coffee growers shared their stories about the coffee trade and we wished to help.
Initially, the coffee from our friends was roasted offshore in a unique environment: a lighthouse island named Store Torungen located on the south coast of Norway. However, twice saved by the Norwegian Coast Guard in deep fog on a cold winter’s night in our tiny boat, they suggested to move our odyssey onshore.
"Today, our multi-award winning roasting and research lab enriches people with better understanding of a product’s lifecycle and consequences of the choices made in the daily life."
We are constantly contributing to Specialty Coffee Association’s (SCA) events and conveying our story through competitions, judging and arranging national and international coffee events.
"We created Coffea Circulor to inspire and set new standards because innovation is in our DNA which leads to perfection."
Our products and stories enable every day consumers to make better and conscious choices. Our vision is to have our established Transparent Trade, Transparent Pricing and Grading endorsed at all levels in the coffee value chain by the industry.