Customer Expectancy Price: The Elephant in the Room.

by Ivica Cvetanovski on

We need to talk about your expectancy of what coffee should cost, and why your expectancy needs to change. We are going to dive into the fact that...

Brewer Profile: Suvendu Giri and A Thesis Not Hanging by A String due to the Lack of Good Coffee

by Ivica Cvetanovski on

Or expressed as: "New horizons in string theory: bubble babble in search of darkness" - and what it has to do with coffee - Suvendu Giri's PhD thesis and...

Brewer Profile: Denizhan Sarihan

by Ivica Cvetanovski on

I've been a coffee ('kahve' as we call it in Turkish) lover since I can remember. For my generation here in Turkey, we met coffee with Turkish coffee style in...

Brewer Profile: Saun Tan

by Ivica Cvetanovski on

Saun, a coffee warrior from Singapore, provides his insights and experiences whilst preparing and enjoying high-end coffees. Having battled many coffee origins and varieties, he shares his valuable...

Kenya Ruby Batian Natural Hypoxia and why it is important for Kenya's future

by Ivica Cvetanovski on

The initial experimental cherries underwent a manual de-hulling procedure, all by hand. 100g of green coffee absorbs 8 hours of manual labor. This led us to better understand...

Brewer Profile: KC

by Ivica Cvetanovski on

Hong Kong-based KC approached us early in 2021 asking how to best replicate our World Brewers Cup formula One (1:1:1) to suit the Kalita Wave or April Brewer.

Brewer Profile: Coffee Dorby

by Ivica Cvetanovski on

I think it's not just roasting. It's growing, processing, storage and finally roasting, the perfect combination of all of that, says Liu Jian of Coffee Dorby.

Modern Slavery Disguised in Coffee Trading

by Ivica Cvetanovski on

In the exhibition Slave Made at Kuben in Arendal, focus is on modern slavery, which unfortunately still exists.

World Brewers Cup 2017. Because a single cup of coffee creates new and lifelong relationships with those who believe in the same things

by Ivica Cvetanovski on

To inspire and tell stories that matter. Veronika Galova Vesela’s 2017 performance in the World Brewers Cup, Budapest, Hungary.

Inspiring trends

by Ivica Cvetanovski on

In a not too distant future, when the coffee value chain has been transformed and imbued with ethics and morale, people will ask themselves how they allowed otherwise.